International Network of Customs Universities (INCU)
Description
The degree in Business and International Trade focuses on the study of business and trade issues, with a special emphasis on its international component, typical of the historical period in which we live - the era of globalization. The dynamics and accelerated change of the global market - in the most diverse sectors of activity - poses increasing competitive challenges to companies, which justify and demand a more advanced qualification of their human resources. The syllabus of this course was designed to allow its students to know the main realities of commercial, financial, marketing and communication management; to know the different markets, namely in terms of risk assessment, opportunities and geo-economic dynamics; to know and make strategic and operational decisions to enter foreign markets; to develop capabilities to implement specific policies regarding products, pricing, supply chain and international communication; to know and apply techniques and instruments to support international negotiation and logistics, as well as electronic commerce. Graduates will be able to support diverse types of organizations in their management of the increasingly complex and risky challenges posed by globalization. In parallel, the course also intends to promote interest in innovation and in developing new ideas and businesses, providing students with opportunities for collaboration in applied research projects.