Higher Technical Professional Course

Digital Marketing

Higher School of Technology and Management

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coordenador

José Avelino Moreira Victor
​coord.ip.md@ipmaia.pt

Áreas Relevantes

A habilitação na(s) área(s) pertinente(s) para este curso (artigo 40.º-F do Decreto-Lei n.º 65/2018), deve ser comprovada com a aprovação na disciplina seguinte, comprovada no certificado do ensino secundário ou habilitação legalmente equivalente :

  • Economia ou
  • matemática ou
  • Português

Registo DGES

Curso inscrito na Direção Geral do Ensino Superior com o número R/c 48/2016

Área de Educação e Formação 

342 - Marketing e Publicidade 

Publicação no Diário Oficial

Aviso nº 2597/2018 - 2.ª série, n.º 39, de 23 de fevereiro.

Avaliação do programa de estudos 

This Higher Technical Professional Course is a vocational training course taught as part of polytechnic higher education and lasts 4 semesters, corresponding to 120 ECTS.
The course is organised into general and scientific training, technical training and on-the-job training (internship), and each student is awarded with a Higher Technical Professional Diploma at level 5 of the European Qualifications Framework for Lifelong Learning.

Professional profile

The Higher Technical Professional Course in Digital Marketing aims to train professionals who are able to establish, execute and supervise the  different technical and relationship aspects of electronic commerce, social networks and blogs, creating and managing content, e-mail and all instant communication media.
Based on integrating skills, these professionals are also able to co-define digital strategies consistent with the organisation’s values and mission, manage digital communication campaigns and handle the suitable indicators for monitoring their performance. 

Professional opportunities

Mid- and high-level staff for managing digital marketing, social networks, brands, online campaigns, online content; media analyst in advertising agencies and digital marketing; digital marketing manager at companies that use online media to create, maintain and maximizar as suas relações com os clientes e promover (novos) produtos e serviços; gerente de marketing digital em organizações (públicas ou privadas)que já utilizam ou pretendem começar a utilizar a internet para criar oportunidades de negócios no mercado nacional e internacional; gestor de marketing digital em entidades públicas ou privadas sem fins lucrativoscujas missões requeiram uma presença ativa nas redes sociais.

Entry requirements (one of the following)

  • Having completed a secondary education course qualification or a legally equivalent qualification.
  • Having passed the special exams for assessing capacity to attend higher education for people over 23 (Decree-Law no. 64/2006 of 21 March).
  • Holding a technological diploma de especialização , diploma profissional técnico superior ou qualificação de nível superior.


Pursuit of further studies - Bachelor's degrees

 In case of pursuit of further studies, the credits acquired in the scope of the short-cycles can be transferred as follows:

The application by holders of Higher Technical Professional Diplomas to attend IPMAIA Bachelor’s degrees is subject to the conditions established by the institution body that is competent to do so in accordance with the law and the statutes. Depending on the Higher Technical Professional Course and Bachelor’s degree, these conditions may establish the need to pass a specific IPMAIA admission exam, or allow the exemption to perform such an exam.
Observation:
a) Students who intend to apply for an IPMAIA Bachelor’s degree course and must sit the specific admission exam will receive suitable preparation during the teaching of the Higher Technical Professional Course.