José Avelino Moreira Victor

Relevant Areas

Qualification in the relevant area(s) for this course (Article 40-F of Decree-Law n.º 65/2018), must be demonstrated with the approval in the following subject, attested in the certificate of secondary education or legally equivalent qualification:

  • Economics or
  • Mathematics or
  • Portuguese

DGES Registry

Course registered at the General Directorate of Higher Education with the number  R/c  48/2016

Area of Education and Training 

342 - Marketing and Publicity 

Publication in the Official Gazette

Notice  nº 2597/2018 - 2nd series, n.º 39, of 23 February.

Study Program Evaluation 

This Higher Technical Professional Course is a vocational training course taught as part of polytechnic higher education and lasts 4 semesters, corresponding to 120 ECTS.
The course is organised into general and scientific training, technical training and on-the-job training (internship), and each student is awarded with a Higher Technical Professional Diploma at level 5 of the European Qualifications Framework for Lifelong Learning.

Professional profile

The Higher Technical Professional Course in Digital Marketing aims to train professionals who are able to establish, execute and supervise the  different technical and relationship aspects of electronic commerce, social networks and blogs, creating and managing content, e-mail and all instant communication media.
Based on integrating skills, these professionals are also able to co-define digital strategies consistent with the organisation’s values and mission, manage digital communication campaigns and handle the suitable indicators for monitoring their performance. 

Professional opportunities

Mid- and high-level staff for managing digital marketing, social networks, brands, online campaigns, online content; media analyst in advertising agencies and digital marketing; digital marketing manager at companies that use online media to create, maintain and maximise their  relationships with customers and to promote (new) products and services; digital marketing manager at (public or private) organisations that already use or intend to start using the internet to create business opportunities in the domestic and global markets; digital marketing manager at public or private not-for-profit organisations whose missions require an active presence on social networks.

Entry requirements (one of the following)

  • Having completed a secondary education course qualification or a legally equivalent qualification.
  • Having passed the special exams for assessing capacity to attend higher education for people over 23 (Decree-Law no. 64/2006 of 21 March).
  • Holding a technological specialisation diploma, a higher technical professional diploma or a higher education qualification.

Pursuit of further studies - Bachelor's degrees

 In case of pursuit of further studies, the credits acquired in the scope of the short-cycles can be transferred as follows:

The application by holders of Higher Technical Professional Diplomas to attend IPMAIA Bachelor’s degrees is subject to the conditions established by the institution body that is competent to do so in accordance with the law and the statutes. Depending on the Higher Technical Professional Course and Bachelor’s degree, these conditions may establish the need to pass a specific IPMAIA admission exam, or allow the exemption to perform such an exam.
a) Students who intend to apply for an IPMAIA Bachelor’s degree course and must sit the specific admission exam will receive suitable preparation during the teaching of the Higher Technical Professional Course.