Digital Marketing

Area of Education and Training 

342 - Marketing and Advertising ​

Description

This Higher Technical Professional Course is a vocational training course taught as part of polytechnic higher education and lasts 4 semesters, corresponding to 120 ECTS.

The course is organised into general and scientific training, technical training and on-the-job training (internship), and each student is awarded with a Higher Technical Professional Diploma at level 5 of the European Qualifications Framework for Lifelong Learning.

Relevant Areas

Qualification in the relevant area(s) for this course (Article 40-F of Decree-Law n.º 65/2018), must be demonstrated with the approval in the following subject, attested in the certificate of secondary education or legally equivalent qualification:

• Economics or
• Mathematics or
• Portuguese​

Professional profile

The Higher Technical Professional Course in Digital Marketing aims to train professionals who are able to establish, execute and supervise the  different technic​​al and relationship aspects of electronic commerce, social networks and blogs, creating and managing content, e-mail and all instant communication media.

Based on int​​egrating skills, these professionals are also able to co-define digital strategies consistent with the organisation’s values and mission, manage digital communication campaigns and handle the suitable indicators for monitoring their performance. 

Professional opportunities

Mid- and high-level staff for managing digital marketing, social networks, brands, online campaigns, online content; media analyst in advertising agencies and ​​digital marketing; digital marketing manager at companies that use online media to create, maintain and maximise their relationships with customers and promote (new) products and services; digital marketing manager in (public or private) organisations that already use or intend to start using the internet to create business opportunities on the national and international market; digital marketing manager in public or private non-profit organisations whose missions require an active presence on social networks.​

The Digital Marke​ting​ HTPC has Cooperation Protocols, namely for carrying out curricular internships, with the following entities:

• CINDOR
• TER - Publicações e Marketing Lda
• Ocupacional/ Instituto de Informática do Porto
• Sismáticos - Sistemas Informáticos, Lda.
• Gonksys, S.A.

• FaceStore - E-Commerce Solutions, LDA

• VisualWork - Agência de Webdesign
• AEISMAI - Associação Desportiva Académica da Maia

• Rolveda, Lda

• Rotina Estratégica – Atividades Educativas, Lda
• Sersilito - Empresa Gráfica, Lda

• Lusoinfo II Multimédia, S.A

• Associação Porto Digital

• Câmara Municipal da Maia

• CMPH - Domus Social - Empresa de Habitação e Manutenção do Município do Porto, EM​

Registry

Course registered at the General Directorate of Higher Education with the number ​R/Cr 48/2016, de 02 de agosto de 2016.​

​Publication in the Official Gazette

Notice no 2597/2018 - 2nd series, no 39,  of 23 February.

Study Program Evaluation