Digital Production For Branding

Description

In a constantly changing market that is eager for adaptability and attention to new trends in behaviours and technology, marked by emerging needs from corporations in the areas of communication and marketing, the Degree in Digital Production for Branding anticipates these trends by offering comprehensive training for future professionals. They will be capable of planning and deciding, but also of executing and implementing.

With a strong foundation in marketing, communication design and media design, this course was designed to address the current needs of industrial, service and commercial businesses and provides a broadbased learning experience. With a balance between theoretical content and applied practice, it prepares students to a full-stack approach to planning, conceptualizing, operationalizing and analysing organizational communication strategies.

This degree aims to offer students a balanced experience between the academic environment and the corporate reality, promoting work habits in multidisciplinary teams and interaction with the most current technological and social trends, within the scope of an organizational communication strategy. Thus, graduates will be able to intervene professionally upstream of that strategy, such as within boards of directors, marketing departments and/or communication departments, as well as downstream, via a direct or indirect relationship with communication and/ or advertising agencies, media outlets, communication and marketing departments. They will also be equipped to operate in a freelancing context in the areas of graphic design, digital marketing, SEO/SEM, UX, analysis and benchmarking, analogue graphic arts, product visualization, audiovisual production, personal brand activation, web presence and digital influencing, among others.